Few features and lack of innovation
The IP of recreation based program without innovation, vicious competition, there is a serious competition in the industry. Duck boats in rows on the lake, the heat drops rapidly after the tour
Fierce competition with high inactivity
Most scenic spots only have boating, swimming, water parks and other play program, repeat play program, repeat consumption probability is very small; amusement facilities are idle, scrapping rate is large
Poor consumer experience
Tourists are always with purpose and consumption impulse, they experience the entertainment programs and leave. The time, space and other conditions of water activities limit the consumption experience
人力成本大
传统画舫船配备1名船长+1名安全员,每年固定人力成本不可避免,且有人力闲置的风险
运营管理散
靠人力管控景区多艘船只,没有船只运营数据,管理手段靠喊,安全问题响应慢
智慧组合式滨水经济,即可持续、智能化、创新的综合应用水域,以覆盖全域客群的智能游船为核心抓手,串联水陆业态,让水与岸互为流量入口,通过构建滨水生态圈激活滨水经济圈。
The passenger unit price and attendance rates of the unmanned cruising boat both significantly increase, annual revenue boosts 2 times
The scenic spot needs a one year cycle to achieve profitability and cover the costs, business model can be a complete closed loop
Attributes
Internet Influencer
Build a water culture and tourism intelligent scenic spot, driving the quality upgrading with an average annual flow of 16,000 people/boat
Scenic operation and maintenance are all online, 80% of faults can be solved remotely, improve the efficiency of operation and maintenance
以智能游船为核心抓手的滨水生态圈不仅可以盘活存量,还能以自身亮点和优势为景区/公园吸引增量
打通产品-运营-营销全产业生态链,串联水陆业态,让水与岸互为流量入口,形成更高质量的商业闭环